RSS as a Change Agent
Copyright 2005 Rok Hrastnik
Sending Email To better understand how RSS is changing the way companies
and individuals deliver and consume content on the macro
scale, let us first remember how content is traditionally delivered and consumed.
Nyms not only combats spam, it is one more layer of protection against other email threats viruses, worms, spyware, adware, phishing scams, and more. Better than a spam filter, Nyms puts you in control of your incoming email because it uses disposable, alias addresses. When your Nyms email aliases are shared with spammers, you can simply disable that Nyms alias and stop the spam from flooding your real inbox. spam filter to pinpoint where unsolicited messages are coming from and kill spam at its source.
Reading Email People subscribe to e-mail newsletters or e-mail update services to get content delivered directly to their inboxes. It's (or better yet, was) convenient, easy and simple.
There are some things that you can do to make your online experience a little bit easier. There are some ways to keep spam from ruining your day. Spam filters are one of those things. Spam filters are an extremely successful way of managing or stopping unwanted emails, but occasionally they can work too well. While they can act very vigorously to keep your inbox from receiving spam, they can also prevent you from getting many of your wanted emails as well.
Storing Email But, in order to get content delivered to their inboxes,
they must first reveal their e-mail addresses, which are basically ID numbers that allow anyone who knows them to send whatever they like to these ID numbers.
mail that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Thus, mail. Some definitions of spam specifically include the aspects of email that is unsolicited and sent in bulk. Spam filter is a program that is used to detect unsolicited and unwanted email and prevent those messages from getting to a user's inbox. Like other types of filtering programs, a spam filter looks for certain criteria on which it bases judgments.
Email Software In a perfect world people would only receive the content
that they requested and only from the people that they
wanted to hear from --> the people that can provide them
with relevant information, specific to their interests and current situation.
SpamBulk Checks to see how the email was sent; whether it was part of a mass mailing or was sent on its own. SpamFingerprint Every email is fingerprinted, identified, and checked to see if it has already been convicted as spam. You can't defeat spam if you don' changing spam tactics. SpamCatcher includes one year of filter updates, FREE.
Antispam Software But this is not a perfect world.
The new anti spam filters are easy to set up from the web based control panel Aplus.Net offers to its web hosting customers. The service is flexible allowing the user to select from several settings and to tune up the sensitivity of the filters. spam is not an exact science and that's why some legitimate mail may go to the spam folders if the filter is tuned to be very sensitive. That's why Aplus.Net gives the option to it's customers to review the spam folders, before erasing the spam.
Fight Spam Since the "ID number" allows anyone to contact anyone,
people have very little control over who actually does
contact them and what information they send them.
Stoping Spam In a way, it's a "perfect democracy" that just doesn't
work. Because, in reality, we don't want to hear from
everyone that thinks they have something to say to us. In reality, we only want to hear from a very limited circle of people and receive very limited types of content categories.
Block Spam But, for the sake of the argument, let's presume that we
are actually getting information only from the people that
we want to hear from. Unfortunately these people still have
the power to send us whatever information they like, not
just the information we want to receive from them.
Basically, they have the power to push any kind of content
to our e-mail inboxes.
Spam Emails We can either unsubscribe, if they give us this
opportunity, from their e-mail service or continue to
receive their content as it is. One of the problems with
this is that unsubscribing can be a rather tedious process, definitely not a two-click affair, and some people even doubt that the unsubscribe feature will actually work.
Email Account This is our reality.
Sending Email We are, more or less, forced to receive content we mostly
don't want to receive, and for the content that we do want
to receive, we also have to put up with much information we don't want to get.
Reading Email This is the "democratic" nature of e-mail and many
marketers and publishers have been abusing it for a long
time. It's not the medium's fault of course; it's just that people are who we are.
Storing Email And now enter RSS in to the picture, a "new" channel that
users need to proactively add to their content consumption
mix, including proactively adding content publishers they
want to hear from, thus eliminating the "democracy" of
e-mail, conversely, limiting our "content diet" only to the publishers we actually want to hear from.
Email Software But there's more.
Antispam Software One of this channel's characteristics is that it's
extremely easy to remove content publishers you don't want
to hear from.
Fight Spam Now, all of us have very limited time for online content consumption. It's always been this way, but with e-mail content consumption we usually don't even bother ourselves with unsubscribing from the content we don't want to receive, since we already receive hundreds of SPAM e-mails per day anyway, so why bother with unsubscribing from a few e-mail lists and the few additional e-mails we receive per week. Most people don't even know anymore what they subscribe to since they have no unified view of all of their e-mail subscriptions.
Stoping Spam However, this new channel, RSS, is quite different. Here
you have an exact view of what you subscribe to. You see exactly which content publishers are on your list and you can remove any of them immediately, without even a second thought. It's quick, easy and comfortable.
Block Spam Compare this with the relative difficulty of unsubscribing
from e-mail lists, and even with the e-mail mindset where
you just don't care to be bothered anymore with
unsubscribing, since you don't have a view of what you subscribe to anyway.
Spam Emails This new channel takes the democracy right out of content delivery for publishers and brings it back for end-users.
Email Account If RSS content publishers want to keep and grow their readership, they cannot afford to do the things they could have easily been doing with e-mail.
Sending Email Instantly, all the content needs to be highly relevant. You
can no longer afford to send out blatant advertising
messages or too much content that is of little interest to
your target audience. If you want to survive you need to
tailor all of your content specifically to the needs of
your target audience.
Reading Email RSS content delivery must in nature be more relevant than content delivered by e-mail.
Storing Email RSS content publishers know this and most are providing
exactly this, very relevant content, usually more relevant
than what most e-mail publishers are doing, since they are taking in to consideration the specific characteristics of the channel.
Email Software And there are more publishers like this every day. And eventually, even those that use both e-mail and RSS to deliver content, change the way they are delivering content using e-mail. Their entire content production becomes more relevant to the user's needs.
Antispam Software It's quite easy to imagine the larger-scale implications of this.
Fight Spam Since more and more publishers are starting to offer more relevant content, that also raises the bar for other content publishers, even those not using RSS.
Stoping Spam Our expectations are increasing every day. We are no longer content with mediocre content, we actually expect and even demand more relevancy.
Block Spam And so the circle is completed.
Spam Emails Early RSS publishers have started raising our expectations
of what to expect from internet content and have thus
affected our internet content consumption habits. Users, in affect, are starting to demand more, which in turn forces other publishers to comply with the increased demands.
Email Account This process has just begun and still has a long way to go,
but it has begun and will not stop.
Sending Email
About the Author:
Reading Email Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa12
Storing Email Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa11
Contact him at http://rss.marketingstudies.net
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