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Microsoft and Google Show It's Time for RSS Marketing

Sending Email Microsoft and Google Show It's Time for RSS Marketing
Copyright 2005 Rok Hrastnik

of Cloudmark Server Edition spam filtering for Microsoft Exchange and you' spam, phishing protection for 15 days, free of charge.

Reading Email Many internet marketers are still wondering whether to
start marketing with RSS or not. It seems that not even all
the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now.

Nyms not only combats spam, it is one more layer of protection against other email threats viruses, worms, spyware, adware, phishing scams, and more. Better than a spam filter, Nyms puts you in control of your incoming email because it uses disposable, alias addresses. When your Nyms email aliases are shared with spammers, you can simply disable that Nyms alias and stop the spam from flooding your real inbox. spam filter to pinpoint where unsolicited messages are coming from and kill spam at its source.

Storing Email Just as an overview, here are some of the benefits
marketers are missing out on by not marketing with RSS:

There are some things that you can do to make your online experience a little bit easier. There are some ways to keep spam from ruining your day. Spam filters are one of those things. Spam filters are an extremely successful way of managing or stopping unwanted emails, but occasionally they can work too well. While they can act very vigorously to keep your inbox from receiving spam, they can also prevent you from getting many of your wanted emails as well.

Email Software A] 100% delivery of their marketing, relationship building
and educational messages to their subscribers, customers, prospects and partners. E-mail isn't getting delivered, but with RSS you will achieve 100% delivery.

Email Accounts Real Time Spam Filtering is an absolute necessity for individuals and businesses. It saves time and money by letting your employees or yourself focus on real email instead of sifting through junk mail. Our system monitors a very large portion of the Internet's email traffic to target sources of spam and tag that spam if it comes into our network. It is ready to go out of the box, but is also configurable by you if needed. Yes Yes Yes

Antispam Software B] Increased search engine rankings and quick content
indexing, and increased traffic from other RSS-enabled
online sources.

mail that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Thus, mail. Some definitions of spam specifically include the aspects of email that is unsolicited and sent in bulk. Spam filter is a program that is used to detect unsolicited and unwanted email and prevent those messages from getting to a user's inbox. Like other types of filtering programs, a spam filter looks for certain criteria on which it bases judgments.

Fight Spam C] Getting your internet content published on other
websites.

Stoping Spam D] Generating new subscribers more easily and quickly.

Block Spam E] And much much more .

Spam Emails Even if you don't believe that RSS is being used by enough people right now, that's still no excuse to not start using it as a vehicle to generate more traffic to your sites.

Email Account But, soon all of this will change, too.

Sending Email As it was widely predicted, Microsoft is integrating RSS support in the next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.

Reading Email What does this mean for marketers?

Storing Email A] By being integrated in IE and other Microsoft software,
RSS will achieve mass penetration. For marketers this means that RSS will finally become one of the standard tools of mass communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.

Email Software B] Marketers will no longer (eventually, of course, when
most of the world starts using the latest software
versions) need to explain how to get an RSS reader, but
will be able to focus only on presenting their business and benefits to the end-user.

Antispam Software C] Broader RSS integration in Microsoft's tools will enable
for additional RSS uses, far beyond basic content delivery
in the form of stories, podcasts and products. Marketers
and developers will be able to deploy rich interaction applications to make communication and business/personal interaction more fluent, easier and more effective. In essence, for many advanced marketers the capability of marketing with RSS will mean their either "in" or "out" of the game.

Fight Spam D] This is now official. Marketers need to start taking the lead and implementing RSS feeds accross all their communicational innitiatives, from PR to direct marketing and sales.

Stoping Spam And to top all of this, Google just recently started
serving Google AdSense ads in RSS feeds as well.

Block Spam The deeper meaning behind this is four-fold:

Spam Emails A] The new "program" is the perfect opportunity for RSS publishers to monetize their RSS feeds. With inclussion in Google's standard "runnings" of AdSense ads, publishers can expect to monetize on RSS immediately.

Email Account B] This is yet another reason for publishers to start publishing their content via RSS, especially since it won't cost them anything or very little, but will provide them with an additional source of revenues. With the low-cost aspect of RSS, we can expect a flood of new publishers to set-up RSS feeds of their content to generate additional AdSense clicks.

Sending Email C] With RSS ads included in feeds, more advertisers will
become aware of RSS and its marketing potential.

Reading Email D] Using RSS advertising publishers are now not only
creating an additional revenues source, but are in fact
making sure they don't lose ad revenue opportunities.

Storing Email We used to refer to RSS as the future. Well, that future is now. If you're not ready to start marketing with RSS, time just might run you over. As well as your competitors .

Email Software
----------------------------------------------------
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa10

Antispam Software Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa10

Fight Spam
Contact him at http://rss.marketingstudies.net

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