Picking a domain name should be easy, right? Why, I'll just use my
business name. Not so fast,
Sparky. A good bit of thought should be given to selecting a
domain name.
Sending Email A Cautionary Note
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Reading Email Picking a domain name is like getting married. You are going to
have to stick with it till the bitter end. People that use your
site will come to know it by the domain name. Repeat
visitors will often simply type
in the domain name to get to the site, better known as "type in
traffic". As an example, do you search for "Amazon" when you
want to buy a book or do simply type in amazon.com? If Amazon
were to change its domain name to Desert, there would be a lot
of confusion. The same goes with your domain. Once you pick
something, stick with it.
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Storing Email Your Choices
There are some things that you can do to make your online experience a little bit easier. There are some ways to keep spam from ruining your day. Spam filters are one of those things. Spam filters are an extremely successful way of managing or stopping unwanted emails, but occasionally they can work too well. While they can act very vigorously to keep your inbox from receiving spam, they can also prevent you from getting many of your wanted emails as well.
Email Software Well, the obvious choice is your business name, but it may not
be the best. There are four significant issues to consider.
mail that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Thus, mail. Some definitions of spam specifically include the aspects of email that is unsolicited and sent in bulk. Spam filter is a program that is used to detect unsolicited and unwanted email and prevent those messages from getting to a user's inbox. Like other types of filtering programs, a spam filter looks for certain criteria on which it bases judgments.
Antispam Software First, is there something about your business name that makes
using it as a domain an unwise choice? This situation typically
arises if you have a long business name or have plural words.
"Halstatt's Rip'n
Marketing Campaigns, Inc." is
going to be a horrible domain name. Clients are going to find it
difficult to type in such a domain name.
If the previous owner received spam email, then when you take over the domain you may very well inherit it. Why is this Well, when you own a domain name, you get the email sent to every single username on that domain. Of course, most email servers are smart enough to "bounce" email messages for users who do not exist, but that email still gets sent to the server. For a domain which received a lot of spam, existent users.
Fight Spam Double letter problems are a second issue that is entirely
unique to the Internet. What if Sams Salon wants to use its
business name as a domain? The "s" at the end of first word and
beginning of the second can cause confusion. Is the domain name
Samssalon.com or Samsalon.com? Confusing your users is a bad way to
run a site.
Stoping Spam The third issue concerns the nature of your site and search
engine optimization. If you are shooting for a particular keyword
phrase, you may be better off using that keyword phrase in your
domain name. Google, for instance, looks at the domain name when
evaluating a site. If the words in your domain name are spaced with
dashes, many believe it will help in the ranking process. This is
why you see so many xxx-xxxx-xxx.com domain names on the net. If
your business focuses on a very specific area, strong consideration
should be given to using relevant keywords in your domain name.
Block Spam Finally, your domain name should end in ".com" and I don't want
to hear any argument or see any rolling of the eyes. The simple
fact is that when people think of sites, they always type in .com.
Yes, there are other extensions and .us, .net, .biz, etc., may seem
unique, but it kills your traffic. Pavlov and his dog experiments
had it right. People have been mentally conditioned to type in
.com, so don't select any other ending. If you do, a smart
competitor will register the .com version of your name to get some
free traffic. If you are really lucky, a porn site will do it!
Spam Emails Take a breath before you select a domain name. Like a spouse, it
can be either a good or bad choice.
Email Account Halstatt Pires is with MarketingTitan.com - an Internet marketing and
advertising company in San Diego,
California.
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