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How To Ethically Use A Swipe File For Your Ad Copy

Sending Email Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?

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Reading Email If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)... STOP!

Other then license information, personal information from Users who simply use JunkFilter Plus. (a) verifying whether an email is suspected as spam and (b) reporting suspected spam emails. (a) As part of its activity, the JunkFilter Plus software may contact IncrediMail's anti spam server (the " Spam Server") in order to verify that a certain email message is not spam. Spam Server some components of the messages. Such information shall NOT include the actual content of the email message (e.g. message text or attachments) nor the recipient name or email address or any other personally identified information.

Storing Email Why drive yourself nuts and give yourself a major headache trying to train yourself to be a professional copy writer overnight? Do what the gurus do... start a "swipe file."

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Email Software That's an unfortunate name, swipe file. It sounds unethical. Please understand, I am NOT condoning plagiarism! But every so-called "internet marketing guru" openly admits to having a swipe file that they use when they need a little inspiration.

mail that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Thus, mail. Some definitions of spam specifically include the aspects of email that is unsolicited and sent in bulk. Spam filter is a program that is used to detect unsolicited and unwanted email and prevent those messages from getting to a user's inbox. Like other types of filtering programs, a spam filter looks for certain criteria on which it bases judgments.

Antispam Software So what is a swipe file and how do you use it legally and ethically?

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Fight Spam Basically, whenever you come across an ad or sales letter that makes you want to run and grab your wallet... stop and print out that copy first! Highlight or circle the parts of the ad that have you excited and eager to make a purchase. Then put it away in a folder or notebook. This is your swipe file.

Stoping Spam Eventually, you'll accumulate quite a stack of great professional quality ads. Then, when you're staring at that blank page trying to compose your next ad campaign or sales letter, you can leaf through your swipe file and MODEL your ad copy after some of those ads... but DO NOT copy them word for word. Substitute your own words and put your own stamp on them. Mix and match different approaches from different ads.

Block Spam Remember, this is meant to be inspirational, not criminal. NEVER out and out copy these ads. Just analyze how the ad is structured, what TYPES of words are used, and then create your own UNIQUE sales copy by emulating the successful advertising techniques from your swipe file.

Spam Emails The idea is to study copy writing techniques as you go. Eventually, you'll find you won't need to refer to your swipe file as often. Your blank pages won't stay blank for long because you'll have learned how to write killer ad copy of your own! You learn best by doing it. Then it becomes second nature.

Email Account Who knows? Maybe you'll get so good at writing sales copy that soon other people will be adding YOUR work to THEIR swipe files!

Catalogue: Writing & Speaking | Copywriting
Title: How To Ethically Use A "Swipe File" For Your Ad Copy By: Hans Hasselfors

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