DMA Co-Underwrites Email Authentication Implementation Summit
2005: Calls On Marketers To Authenticate E-Mail
NEW YORK, May 11, 2005 The
Direct Marketing Association (The
DMA) announced today that it will participate as an Industry
Underwriter at the Email Authentication Implementation Summit 2005,
to be held at the New York Marriott Marquis hotel on July 12, 2005.
This industry education effort is meant to help protect brands and
customers from phishing and spoofing attacks and help prevent the
spread of spam.
The DMA is calling on all marketers that use e-mail in their
marketing mix to immediately adopt the authentication protocols
already available in the market. This is an important step in the
overall effort to preserve e-mail as a valuable marketing
communications tool.
Sending Email "We need to protect brands, prevent consumer fraud, and ensure
trust in e-mail," said John A. Greco, Jr., president & CEO, The
DMA. "There are interoperable, low-cost and easy-to-implement
authentication
solutions in the marketplace
that marketers can adopt today. We urge them to do so."
For the past year I have been using a program called "Boxtrapper". Until this time I had been relying on various spam filters that used keywords or other factors to determine if an email was spam. The success rate for this type of filtering varied as spammers eventually found ways around the "formula" being used by the filter. For example, the word "Valium" may be flagged as a spam indicator while the misspelled version, "Va Lium", would get by unnoticed. This is just one of many examples of how spammers manipulate words to beat filtering. The biggest problem is when spammers "spoof" the header information in an email so it's nearly impossible to trace who sent the message. I have even seen instances of people receiving spam emails that appear to have come from themselves!
Reading Email The Email Authentication Implementation Summit 2005 will provide
marketers with actionable information and recommendations on how to
create and publish SPF records and implement authentication. In
addition, noted industry experts will discuss the challenges and
lessons learned that can help save time and resources while
improving overall e-mail deliverability.
Nyms not only combats spam, it is one more layer of protection against other email threats viruses, worms, spyware, adware, phishing scams, and more. Better than a spam filter, Nyms puts you in control of your incoming email because it uses disposable, alias addresses. When your Nyms email aliases are shared with spammers, you can simply disable that Nyms alias and stop the spam from flooding your real inbox. spam filter to pinpoint where unsolicited messages are coming from and kill spam at its source.
Storing Email Email Authentication Implementation Summit 2005 will highlight
IP-based verification methods, such as the Sender ID Framework
(SIDF) and Sender Policy Framework (SPF), and complementary
signature-based approaches such as Yahoo! Inc.s DomainKeys and
Cisco Systems Inc.s Identified Internet Mail.
Spam Free Email Tired of endless amounts of spam We use SpamAssassin, spam system to keep your mail box clean. yes Personal Mail Servers Your account comes with your own mail servers for example mail.yourdomain.com. yes Webmail Check your email on the move with our webmail software. all Facility Sometimes called the default address, you can set your hosting plan to catch any incoming email going to your domain (even if the email address doesn't exist). yes
Email Software Esther Dyson, editor of Release 1.0 at CNET Networks Inc., will
give the keynote address and moderate the daylong event, which will
be hosted by a steering committee representing a broad
cross-section of online industry leaders, including Bigfoot
Interactive Inc., The DMA, the E-mail Service Provider Coalition,
Microsoft Corp., Symantec Corp., and Sendmail Inc.
Riverside, CA 92516 Do you send order confirmations Yes, all online orders will automatically receive an order confirmation within one hour. If you do not receive a confirmation, your order did not go through the order system, 9817 to place a phone order. Spam blockers and spam filters may force the order confirmation into your email spam folder.
Antispam Software The DMA estimates that legitimate commercial e-mail resulted in
approximately $39 billion in sales in 2004, including about $9
billion in small business sales. The association believes that
e-mail can deliver even more value for consumers and more dollars
for the U.S. and global economies if scams proliferated through
spam and phishing/spoofing can be reduced or eliminated ations can
be reduced.
opportunity to give you a reply. At the end of your messages you might want to ask the recipient to send you a return email just saying "got it". We all agree that spam is a very serious problem. These days, many email providers and ISPs have appointed themselves to be the "information police" and are employing various schemes to try to recognize and block messages that constitute spam. Unfortunately, these mail filtering or blocking techniques are
Fight Spam The private sector is currently testing and deploying "Phase
One" IP-based authentication solutions such as Sender ID and SPF.
Additionally, cryptographic protocols such as DomainKeys and
Identified Internet Mail are also being developed and tested.
Stoping Spam "While we recognize that authentication, by itself, will not
solve all of the problems in the current e-mail environment, our
hope is that it will have a strong impact on the growing problem of
spoofing and phishing schemes that damage brands and defraud
consumers," Greco continued.
Block Spam The DMA and its Interactive Marketing Advisory Board have taken
a leadership position in helping marketers get up-to-speed on the
latest authentication technologies, including Mr. Grecos
participation last fall in the "Real World Effects" panel at the
E-Mail Authentication Summit sponsored by the Federal Trade
Commission (FTC) and the National Institute of Standards and
Technology (NIST) in Washington, DC. Through a series of member
briefings and Webinars, The DMA also has reached out to thousands
of marketers over the past year, and it will continue to do so as
developments unfold.
Spam Emails "E-mail authentication offers the promise of helping to reduce
spam, addresses some of the major challenges that currently affect
legitimate e-mail senders, and encourages the continued evolution
of e-mail as a global vehicle for communication,
commerce, and education," said Greco. "In the end, this is an
effort to protect brands and consumers.
Email Account In addition to the steering committee, the summit is being
underwritten by more than two dozen industry leaders and
organizations, including the Anti-Phishing Working Group, Barracuda
Networks, CipherTrust Inc., Cisco, Cloudmark Inc., Digital Impact,
DoubleClick Inc., Goodmail Systems Inc., Habeas Inc., Harte-Hanks,
Internet Identity, IronPort Systems Inc., MailFrontier Inc., The
OpenGroup, Piper Software, Port25 Solutions Inc., Quris Inc.,
Release 1.0, Return Path Inc., StrongMail Systems Inc., TRUSTe,
Tumbleweed, and Yahoo! Inc.
Sending Email Organizers expect more than 300 IT professionals, business
leaders, and e-commerce executives to attend the summit at the
Marriott Marquis, 1535 Broadway, New York. More information and
online registration can be found at
www.emailauthentication.org/summit2005.
Reading Email About The DMA
Storing Email The Direct Marketing Association
(www.the-dma.org) is the leading trade association for businesses
and organizations interested in direct, interactive, and database
marketing, which in 2004 generated more than $2.3 trillion in U.S.
sales, including $143.3 billion in catalog sales and $52.5 billion
in Web-driven sales. In addition to catalogs and the Web, DMA
members employ a wide
variety of marketing media,
including mail, e-mail, telephone, newspapers and magazines,
interactive television, and radio, among others. Founded in
1917, The DMA today has more than 5,200 corporate, affiliate,
and chapter members from the US and 44 other nations, including
55 companies listed on the Fortune 100. Reflecting the
significant and growing role that
direct marketing plays in
today's advertising mix, The DMA's
membership represents marketers from every business segment,
including catalogers, Internet retailers, retail stores,
nonprofit organizations, advertising agencies, financial
services providers, book and magazine publishers, book and
music clubs, industrial
manufacturers, and a host of other vertical segments, as well as
the service industries that support marketers.
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