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What is RSS - For Marketers

RSS is a technology that has the potential of overcoming
many of the internet marketing challenges we are facing
today and becoming a preferred tool to get 100% of your
content delivered to your subscribers, as well as a tool to
help you achieve top position search engine rankings.

Sending Email The simple RSS explanation from the marketing point of view
is that RSS is a simple to use publishing tool for
marketers and publisher. It allows you to get your content
delivered to end-users, without the fear of spam filters
stoping your messages, and to other "content consumers"
(other websites, search engines and so on).

Nyms not only combats spam, it is one more layer of protection against other email threats viruses, worms, spyware, adware, phishing scams, and more. Better than a spam filter, Nyms puts you in control of your incoming email because it uses disposable, alias addresses. When your Nyms email aliases are shared with spammers, you can simply disable that Nyms alias and stop the spam from flooding your real inbox. spam filter to pinpoint where unsolicited messages are coming from and kill spam at its source.

Reading Email RSS gets your content delivered, period. And it helps you
increase your search engine rankings and drives new traffic
to your sites.

Do you receive lots of junk email from people you don't know Youve probably seen an increase in the amount of junk mail which shows up in your email box. As more people use email, marketers are increasingly using SPAM to pitch their products and services. Most spam is commercial advertising, quick schemes. What do you think about spam Whether you consider spam harmless or harmful, weve conducted a survey to find out some of your attitudes on the topic.

Storing Email But some marketers are still afraid that not enough
internet users are using RSS feeds. Think again .

There are some things that you can do to make your online experience a little bit easier. There are some ways to keep spam from ruining your day. Spam filters are one of those things. Spam filters are an extremely successful way of managing or stopping unwanted emails, but occasionally they can work too well. While they can act very vigorously to keep your inbox from receiving spam, they can also prevent you from getting many of your wanted emails as well.

Email Software While achieving not more than marginal penetration, its
usage is growing with astounding speed.

mail that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Thus, mail. Some definitions of spam specifically include the aspects of email that is unsolicited and sent in bulk. Spam filter is a program that is used to detect unsolicited and unwanted email and prevent those messages from getting to a user's inbox. Like other types of filtering programs, a spam filter looks for certain criteria on which it bases judgments.

Antispam Software Actually, according to a report from the Pew Internet &
American Life Project, 5% (6 million) Americans online
consume news and information through RSS aggregators. So
the market is already out there!

Other then license information, personal information from Users who simply use JunkFilter Plus. (a) verifying whether an email is suspected as spam and (b) reporting suspected spam emails. (a) As part of its activity, the JunkFilter Plus software may contact IncrediMail's anti spam server (the " Spam Server") in order to verify that a certain email message is not spam. Spam Server some components of the messages. Such information shall NOT include the actual content of the email message (e.g. message text or attachments) nor the recipient name or email address or any other personally identified information.

Fight Spam >> BUT WHAT ARE RSS FEEDS?

Stoping Spam RSS content is delivered through RSS feeds --- simple files
structured in a specific way.

Block Spam These files include some basic information about the RSS
feed (such as RSS feed title, logo, description, URL etc.)
and the actual content you want to deliver to your readers.

Spam Emails These content items are individual stories or articles
(usually just descriptions of articles actually published
on the internet publisher's web site), presented in a
linear list.

Email Account But RSS is not only about text. You can easily use it to
deliver audio content, video content and even PowerPoint
presentations and PDF files.

Sending Email >> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?

Reading Email The point of RSS feeds is to get people to subscribe to
them, so that they can constantly receive fresh information
from you.

Storing Email It's just like subscribing to e-mail newsletters, only that
there's no e-mail involved . and consequently no spam or
spam filters.

Email Software But to subscribe to your RSS feeds, your visitors need a
special tool, called an RSS aggregator.

Antispam Software RSS aggregators are special tools that can take an RSS feed
and display it to the end-user. They come in many different
forms and flavors, but the most popular are desktop
applications and web readers.

Fight Spam In the case of desktop RSS aggregators (example:
http://www.awasu.com), end-users need to download them to
their computers and install them there. Web-based RSS
aggregators (example: http://www.bloglines.com) on the
other hand are websites where users can create their own
accounts and then use those websites to view RSS content
directly from their Web browsers.

Stoping Spam After installing an RSS aggregator or registering at a
web-based RSS aggregator web service, the user needs to
proactively add the link to your RSS feed in to the
aggregator to view your content.

Block Spam Every time you update your RSS feed by adding new content
items to the RSS file, the user is notified of that through
his RSS aggregator, making the content immediately
available to him, without it having to face any SPAM
filters and other barricades on the way.

Spam Emails And, for the best part, most RSS aggregators are free to
use, so there's really no excuse to not get started today.
And by the way - so are quite a few RSS publishing
solutions!

Email Account Yes, RSS is the free way of getting your content delivered
every time.

Sending Email Rok Hrastnik is the author of »Unleash the Marketing &Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS:http://rss.marketingstudies.net/index.html?src=sa5

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