Pivotal Veracity Unveils B2B Delivery Optimization Tool
First Solution to Bring Advanced Delivery Tracking to the B2B
Market
Sending Email SARASOTA, Fla.--(BUSINESS WIRE)--Aug. 3, 2004--Pivotal Veracity,
LLC, an independent email delivery audit and management company,
today introduced eDelivery Tracker for B2B, a new delivery
optimization solution specifically designed for
business-to-business (B2B) marketers. Deliverability tests in
simulated corporate inbox environments show that legitimate email
often have words or images that trip anti-spam filters, giving B2B
marketers more reason to be concerned with deliverability
standards. With spam hovering at 60% of all email volume and the
corresponding incidence of false-positives rising to more than 20%
of all legitimate mail, the new eDelivery Tracker for B2B offers
the only online direct marketing seeding that
delivers complete feedback to clients on their email
campaigns.
Email and marketing analytics expert, Eloqua Corporation, worked
with Pivotal Veracity during its development of the eDelivery
Tracker for B2B by conducting comprehensive testing against
numerous Internet Service Provider (ISPs) filters. Eloqua was able
to accurately gauge deliverability factors, and identified common
trends and best practices for B2B email deliverability.
Email spamming from third parties is becoming increasingly common. Symantec is not immune from spam campaigns, which can result in the delivery of false information and incorrect product pricing to our customers. We take immediate action to combat such threats to the integrity of our customer communications. We also provide you with tools and information to better protect yourself against unwanted emails, phishing attempts, and other online fraud.
Reading Email "Pivotal Veracity has demonstrated its leadership in the
independent deliverability arena by introducing the first B2B
delivery tracking solution that allows legitimate, permission-based
B2B companies and email marketing vendors to track and optimize
email delivery rates," said Mark Organ, CEO of Eloqua Corp., a
provider of marketing and sales automation software and services.
"B2B companies are relying more on email marketing to communicate
with prospects and customers, making deliverability critical to
their organizations' success. Unlike B2C marketers where the cost
of non-delivery is simply a lost cross-sell opportunity, the impact
of deliverability for B2B marketers is greater because gross
margins, costs of lead acquisition, purchase amounts and referral
rates are significantly higher."
Nyms not only combats spam, it is one more layer of protection against other email threats viruses, worms, spyware, adware, phishing scams, and more. Better than a spam filter, Nyms puts you in control of your incoming email because it uses disposable, alias addresses. When your Nyms email aliases are shared with spammers, you can simply disable that Nyms alias and stop the spam from flooding your real inbox. spam filter to pinpoint where unsolicited messages are coming from and kill spam at its source.
Storing Email The Cost of Non-Delivery in the B2B Market
Other then license information, personal information from Users who simply use JunkFilter Plus. (a) verifying whether an email is suspected as spam and (b) reporting suspected spam emails. (a) As part of its activity, the JunkFilter Plus software may contact IncrediMail's anti spam server (the " Spam Server") in order to verify that a certain email message is not spam. Spam Server some components of the messages. Such information shall NOT include the actual content of the email message (e.g. message text or attachments) nor the recipient name or email address or any other personally identified information.
Email Software The high value of individual B2B prospects, and the risk
associated with making a mistake in communicating with them, place
a premium on tracking the interest level and personal needs of each
prospect. This ensures that spam blockers do not prevent email from
reaching them and ultimately compromising potential revenue or
customer loyalty.
There are some things that you can do to make your online experience a little bit easier. There are some ways to keep spam from ruining your day. Spam filters are one of those things. Spam filters are an extremely successful way of managing or stopping unwanted emails, but occasionally they can work too well. While they can act very vigorously to keep your inbox from receiving spam, they can also prevent you from getting many of your wanted emails as well.
Antispam Software B2B marketers tend to have hundreds of individuals in their
organization--from salespeople to account managers--who are
distributing emails to their clients. This makes it more difficult
to easily track the extent and impact of non-delivery. In addition
to sending marketing collateral, B2B marketers send time-sensitive,
customer communications such as invoices, sales proposals and
project plans which increases their concern over deliverability.
These issues, coupled with the fact
enterprise IT managers tend to
be more aggressive at filtering mail than the top consumer based
ISPs, result in a complex problem that is more difficult to
track, more difficult to control, and more likely to impact
existing client relations than the non-delivery issues faced by
B2C marketers.
mail that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Thus, mail. Some definitions of spam specifically include the aspects of email that is unsolicited and sent in bulk. Spam filter is a program that is used to detect unsolicited and unwanted email and prevent those messages from getting to a user's inbox. Like other types of filtering programs, a spam filter looks for certain criteria on which it bases judgments.
Fight Spam "Unfortunately, the monumental achievements made by the
anti-spamming, virus and phishing communities have come with a
cost," said Deirdre Baird, president of Pivotal Veracity. "With the
incidence of false positives also on the rise, businesses are
feeling the impact from the non-delivery of even everyday customer
correspondence. We know of one agency that was at risk of losing a
client because its email statements were being rejected by the
customer's email system, leading the client to question the
agency's ability to effectively direct any communications
strategy."
Stoping Spam About eDelivery Tracker for B2B
Block Spam Pivotal Veracity's eDelivery Tracker for B2B enables business
marketers to identify whether their emails are reaching the inbox,
are being redirected to bulk/quarantine folders or are being
deleted altogether. Placement statistics are provided across a
range of B2B email environments to include in depth coverage of the
top mail hosts for small- and medium-sized enterprises (SMEs), to
include more than 5.2 million domains, as well as comprehensive
coverage of the large enterprise receiving community with
representation of more than 300 million users. eDelivery Tracker
for B2B also helps enforce email communication policies that allow
organizations to communicate effectively with their customers.
Spam Emails About Pivotal Veracity
Email Account Founded in 2003, Pivotal Veracity is an independent email
delivery auditing and management company that enables
permission-based email marketers to improve their email delivery.
The Company's technology helps businesses and their chosen
deployment vendors analyze their email campaigns and decisively
improve inbox placement. Pivotal Veracity's customers are Fortune
1000 marketers. The Company also partners with leading direct
marketing providers including Eloqua, ExactTarget, Eclipse Direct
Marketing, Blue Hornet, @Once and Direct Media. A supporter of
CAN-SPAM, Pivotal Veracity believes in responsible
direct marketing and 100%
double-opt-in list generation. For more information on Pivotal
Veracity, please visit http://www.pivotalveracity.com/.
Sending Email About Eloqua Corporation
Reading Email Founded in 1999, Eloqua Corporation is a leading provider of
marketing and sales automation
solutions and services for
businesses demanding measurable and repeatable revenue increases
from otherwise static customer data. Eloqua's award-winning
technology platform enables sales and marketing organizations to
maximize their efforts, acquire and build effective
relationships with customers and prospects, and embrace the full
power of customer relationship management (CRM) applications.
For more information, please visit www.eloqua.com or dial
866-FAST-ROI (327-8764).
Storing Email Contacts
Email Software
Pivotal Veracity, LLC
Michelle Eichner, 480-513-6211
meichner@pivotalveracity.com
or
Schwartz Communications
Davida Dinerman, 781-684-0770
davidad@schwartz-pr.com
or
Antenna Group for Eloqua
Rachelle Marquez-Santos, 415-977-1911
rachelle@antennagroup.com
[ Comment, Edit or Article Submission ]
