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America Online Announces 2nd Annual 'Top 10 Spam Terms'

Topping the 2004 List: Phishing/ID Theft Scams, Online Medications & Vioxx, Mortgage Deals, Stock Tips, and - Yes - 'Adult' Themes

Sending Email Dulles, VA - Wednesday December 29, 2004 - On the 'outs' are old spam terms such as "Oprah", "Teens", and "Viagra". The new 'in' spam terms for 2004 relate to 'phishing' scams, dubious mortgage deals, online pharmacy items such as Vioxx, and stock offers.
This is according to America Online's newly released list of most widely sent junk email subject lines for 2004, as based on the assessments and analysis of AOL's Antispam and Postmaster teams. This is the second year AOL has released such a list.

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Reading Email The Top 10 list is based on spam reports forwarded to these teams by AOL members during the 2004 calendar year - much of it collected in the aggregate via use of the popular "Report Spam" button on AOL.

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Storing Email "AOL members and all online consumers should make one of their New Year's resolutions a cleaner, less cluttered email inbox," said Charles Stiles, Manager of the Postmaster team within AOL's Antispam Operations group. "We're already working hard behind the scenes to can the spam and hammer the spammers. But online users can help too - by taking these spam terms and updating the spam-blocking tools on their internet software. This will help them block even more spam in 2005".

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Email Software Spam - how did it change from 2003 to 2004?: AOL noted that the "flavor" of spam changed noticeably in the Top 10 list from 2003 to 2004.

There are some things that you can do to make your online experience a little bit easier. There are some ways to keep spam from ruining your day. Spam filters are one of those things. Spam filters are an extremely successful way of managing or stopping unwanted emails, but occasionally they can work too well. While they can act very vigorously to keep your inbox from receiving spam, they can also prevent you from getting many of your wanted emails as well.

Antispam Software First and foremost was the rise in spam emails carrying "phishing", or identity theft scams, which included information/data theft schemes, those citing 'inheritances' to be collected, and the infamous "Nigerian" scam. Second, there was a switch by spammers to more text-based spam instead of image-based spam, especially as it pertains to adult-themed junk emails. Third, there was much less so-called "porn spam" in 2004 as compared to 2003. Fourth, much more spam in 2004 contained simply a URL address or hyperlink, and nothing else.

    months of 2006 when 54% of email was classified as spam.

  • 65% of all spam detected during this period was written in

Fight Spam Lastly, AOL noted that the type of spam isn't the only thing that's changed in 2004: the kind of spammer sending has also undergone a 'virtual makeover'. The Company stated that spammers have become more "sophisticated, nefarious, shadowy, devious, deceitful, sneaky, malicious, and - unfortunately - dedicated" in the manner in which they send spam. Gone are most 'small-time' spammers, and what is left are the 'hardcore, kingpin spammers' that AOL says it will continue to vigorously target in 2005.

Stoping Spam Consumer Tips for Fighting Spam in 2005: AOL's Stiles also offered the following consumer tips for fighting spam in 2005: first, report as much spam as possible to your ISP...the more consumers report spam, the more it will help ISPs block it; second, review and 'fine-tune' your Spam Folder regularly, as this will help customize and personalize consumers' email experience, and will help increase the amount of good email consumers get in their main email inbox and divert bad email to the Spam Folder; third, use the 'unsubscribe' link in emails you get from known, trusted marketers if you don't want to be on their email list anymore...abiding by consumers' requests to unsubscribe is now Federal law under the "CAN-SPAM" act.

Block Spam AOL's 'Top 10 Spam Email Subject Lines' of 2004**:

Spam Emails 1. "We carry the most popular medications" (Vioxx appeared often*)
2. "You've been sent an Insta-Kiss!" (phishing/ID theft scam*)
3. "You Have 17 New Pictures" (phishing/ID theft scam*)
4. "STEAMY HOT LESBIAN ACTION LIVE ON CAMERA!"
5. "All orders are shipped from authorized locations" (re: online medications*)
6. "2005 Digital Cable Filters"
7. "F R E E* 30 Second Pre-Qualification MORTGAGE Application"
8. "HURRY HURRY Hot Stock on the RISE"
9. "Sale PRICES ARE BEST ONLINE!"
10. "Breaking news on the Top Pick stock"

Email Account * Italics in parentheses above are AOL's own notations.

Sending Email ** Source: AOL. This list is unscientific, and is not in any specific order. The cited email subject headers are not ranked by volume within the Top 10 list.

Reading Email *** Last year's Top 10 list is available at http://corp.aol.com/press/spam_top10_2003.shtml

Storing Email About America Online, Inc.

Email Software America Online, Inc. is a wholly owned subsidiary of subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services

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