Accucast E-mail
Marketing Becomes SPF and Caller
ID Compliant
Socketware Adopts Emerging E-mail Authentication Methods to
Combat 'Phishing'
ATLANTA--(
BUSINESS WIRE)--June 7,
2004--Socketware, Inc., makers of Accucast e-mail communication
products today announced that Accucast Accelerator is 100%
compliant with America Online's SPF and Microsoft's Caller ID
e-mail authentication programs. These technology
solutions help Internet Service
Providers differentiate legitimate e-mail marketers from
deceptive spammers. Both AOL and Microsoft have recently
introduced unique technology solutions designed to prevent
"phishing," or the fraudulent misrepresentation of e-mail sender
identity.
Spammers often hide behind false identities, posing as legitimate
companies in order to trick e-mail recipients into releasing
personal and financial information. A study by the Anti-Phishing
Working Group found that "Phishing" attacks totaled 1,125 in April
2004, nearly tripling from March, and up 40% from November 2003.
Microsoft and AOL's solutions attempt to stop this tactic by
inviting e-mail senders to verify their identity through published
Domain Name System (DNS) records. If the DNS record of the sending
company does not match what is provided, the mail is considered
suspect and may be filtered or blocked by the ISP. Socketware has
adopted this solution to help ensure that clients are classified as
legitimate e-mail senders and to bolster the ISPs battle against
fraudulent e-mail.
Sending Email "Socketware's mission is to improve inbox delivery for our
customers. By embracing the solutions enacted by Microsoft and AOL,
we are taking steps to improve client deliverability and reduce the
chances that our customers are the target of deceitful schemes,"
said Socketware's Chief Technology Officer John Karnes. "Caller ID
and SPF have the potential to be very successful in slowing the
tide of falsified e-mail and Socketware is proud to stand behind
these promising technology advances."
Nyms not only combats spam, it is one more layer of protection against other email threats viruses, worms, spyware, adware, phishing scams, and more. Better than a spam filter, Nyms puts you in control of your incoming email because it uses disposable, alias addresses. When your Nyms email aliases are shared with spammers, you can simply disable that Nyms alias and stop the spam from flooding your real inbox. spam filter to pinpoint where unsolicited messages are coming from and kill spam at its source.
Reading Email About Socketware
Riverside, CA 92516 Do you send order confirmations Yes, all online orders will automatically receive an order confirmation within one hour. If you do not receive a confirmation, your order did not go through the order system, 9817 to place a phone order. Spam blockers and spam filters may force the order confirmation into your email spam folder.
Storing Email Socketware, Inc. is the maker of Accucast e-mail marketing
products and services. Accucast is a powerful e-mail marketing
solution that facilitates the delivery of e-mail marketing
campaigns that get extraordinary results. With Accucast, companies
and agencies can launch permission-based e-mail campaigns that
generate high response rates, boost revenue and foster strong
customer relationships. Accucast's sophisticated tracking and
reporting features enable marketers to analyze results in real time
to determine the effectiveness of their campaigns. Accucast
technology powers the e-mail marketing of companies such as ACE
Hardware, Delta Air Lines, CNET, Regions Financial Corporation, and
Travelocity.
opportunity to give you a reply. At the end of your messages you might want to ask the recipient to send you a return email just saying "got it". We all agree that spam is a very serious problem. These days, many email providers and ISPs have appointed themselves to be the "information police" and are employing various schemes to try to recognize and block messages that constitute spam. Unfortunately, these mail filtering or blocking techniques are
Email Software Socketware is privately held and headquartered in Atlanta,
Georgia, USA. Socketware champions ethical privacy practices and is
a member of the TRUSTe Privacy Program. For more information,
please visit www.socketware.com.
Antispam Software Contacts
For the past year I have been using a program called "Boxtrapper". Until this time I had been relying on various spam filters that used keywords or other factors to determine if an email was spam. The success rate for this type of filtering varied as spammers eventually found ways around the "formula" being used by the filter. For example, the word "Valium" may be flagged as a spam indicator while the misspelled version, "Va Lium", would get by unnoticed. This is just one of many examples of how spammers manipulate words to beat filtering. The biggest problem is when spammers "spoof" the header information in an email so it's nearly impossible to trace who sent the message. I have even seen instances of people receiving spam emails that appear to have come from themselves!
Fight Spam
Socketware, Inc., Atlanta
Tricia Robinson, 404-815-1998 x.24
robinson@socketware.com
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