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Millennium Gloucester Hotel Conference Centre London Kensington, 4 -18, Harrington Gardens, London SW7 4LH See http://www.millenniumhotels.co.uk/ /attractions/index.html for how to get there. It's a one minute walk from Gloucester Road tube station. e-bore-ometer : E-consultancy.com For e-business advisory and implementation professionals. Hosted expert forums, databases of white papers and e-business solution providers, news and a quiz. Managed and contributed to by some of the very best e-business consultants in the UK consultancy, e-business, UK, white papers, research, advice, consultants, expert forums, discussion groups, quiz, solution providers, interactive TV, mobile, wireless, internet, intranet, extranet, eCRM, CRM, advertising, project management, venture capital, funding, public relations, PR, marketing, brand, news, creative, usability, technology, e-commerce, content, free, Ashley Friedlein, Matthew O'Riordan is this Flash if not, why not is this button-like enough Copyright E-consultancy.com 2001 e-consultancy e-bore-ometer Are you an e-bore Are you an e-bore Do your friends nod off or walk away when you start talking about ASP, HTML or CPM Is the local Starbucks still the only place you can properly brainstorm with your colleagues Are you onto your 4th PDA If so, you might be suffering from e-bore Syndrome. But the only way to find out is to consult the E-consultancy e-bore-ometer^TM. Just 20 little questions that could forever change the way you look at yourself. Or not. So take the test to learn if you're still in touch with the real world, or whether it really is time to have those combat trousers surgically removed... Should a merchant sign up to numerous affiliate networks | Forum | E-consultancy.com Online marketing jobs is all we do Beringer 08 Internet World 29 Apr-1 May, Earls Court 200 speakers including E-consultancy, BBC over 300 exhibitors Internet World Logo Thinking Digital Conference Join 400 outstanding individuals taking part in an exclusive conversation about technology, ideas and our future Thinking digital conference Managed Hosting Dedicated to your business hosting And delivering service excellence. Dedipower Advertise here Should a merchant sign up to numerous affiliate networks reply to message post a new message e-mail to a friend Subject: Should a merchant sign up to numerous affiliate networks Author: JessicaLuthi: view profile | all posts by this author | add to favourites Date: 21:53:15 7 September 2006 Rating: (4 point avg. from 1 vote) rate this message ... 0 points (abysmal) 1 point (poor quality) 2 points (below average) 3 points (average posting) 4 points (good posting) 5 points (excellent posting) I agree that 2 networks is really enough... In my personal and professional opinion the case for multiple networks will depend on a few factors. Example where the product or service can be shipped to other countries. In this particular instance, for the sake of finding new affiliates and again depending in what sector you operate, for example lets say fashion rule of thumb, by the nature of what affiliates do, if they have signed up to one network, chances are they have signed up to them all where other fashion merchants have their affiliate program. There is a huge myth that by signing up with multiple networks you are going to get more affiliates, its not so much about the number of affiliates but quality. The buck stops with the merchant, if you have a good converting website and fair affiliate program in terms of commission structure, cookies and communication (basic requirement), affiliates will gravitate towards you anyway. My advice is be proactive and go source for affiliates. There are no short cuts :0) I confess to using two networks and for the simple reason of not putting all my eggs in one basket. I think about the what ifs what if one network has software failure, what if one network changes their terms and conditions and my clients cant comply, what if one network changes all their linking methods or embraces spyware. Never have I ever chosen more then one network based on the reasoning that I may be able to get more affiliates. Which is why, I no longer am keen to launch an affiliate program without some one driving the affiliate management side of things. Its just my perspective. There can of course be occasions where by the nature of your business, for example if it were the finance sector, where having multiple networks may be necessary as there are finance specific based affiliate networks, for example Online Media Group or smart quotes, but even under these circumstances I would still only choose two networks. One finance related and one mainstream. The other disadvantage of having multiple networks, you have to repeat various processes and tasks multiplied by the number of networks you have joined. On 17:05:14 7 September 2006 sarahbacon wrote:

/p Please can you give me some advice - I'm a merchant and I currently work with 3 affiliate networks. Is their a valid reason why I should not sign up with numerous networks, in order to increase affiliate lead generation I get the message that this seems to be frowned upon, however I never get a straight answer why. Please can someone shed some light on the matter.

Thanks in advance Back to Internet Marketing Forum Previous Thread | Next Thread

• Should a merchant sign up to numerous affiliate networks , sarahbacon, 7 Sep 17:05 Please can you give me some advice - I'm a merchant and I currently work with 3 affiliate networks. Is their a valid reason why I should not sign up with numerous networks, in orde . ..

In my personal opinion, as one of the top UK affiliates, there is little if any added value in a merchant belonging to any more than 2 affiliate networks. Most, if not all, aff . ..

• Should a merchant sign up to numerous affiliate networks , JessicaLuthi, 7 Sep 21:53

I agree that 2 networks is really enough. .. In my personal and professional opinion the case for multiple networks will depend on a few factors. Example where the product or ser . .. I believe one is enough. There are many issues when you start rolling out across multiple networks. Firstly tracking, how do you control who gets commission for a sale if a cons . .. " Firstly tracking, how do you control who gets commission for a sale if a consumer gets tagged 3 + times, how do you even know and check that, whose commission do you cut " You wou . ..

• Should a merchant sign up to numerous affiliate networks , startasanaffiliate, 8 Sep 13:17

I would argue that there is a good case for two networks instead of one. One is fine unless they have a major problem with their tracking, in which case your whole affiliate cha . .. Thanks for all your advice, we currently work with 3 affiliate networks - and we have quite complex tracking - so we should never pay for / or count duplicate applications. I'm curr . ..

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