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e-Dialog Supports Sender-ID Authentication

e-Dialog Supports Sender-ID Authentication

Supports New Industry Standards to Fight Fraudulent E-Mail

LEXINGTON, Mass.--(BUSINESS WIRE)--June 17, 2004--e-Dialog, the precision e-mail marketing innovator, today announced that they are aggressively beta testing their solutions that comply with Sender-ID authentication technologies and expect to be in full release in the next few weeks. Sender-ID is the combined technologies of POBox.com founder Meng Weng Wong's SPF and Microsoft's Caller-ID programs. e-Dialog has adopted these solutions to ensure maximum deliverability for our clients and to help the industry continue its fight against fraudulent e-mail. "Last year we fought SPAM with legislation, this year we'll fight it with technology" said Rick Buck, Director Privacy/ISP Relations at e-Dialog.
The combined technologies are designed to prevent "spoofing" and "phishing," or the deceptive representation of the e-mail sender's identity; which has become one of the biggest challenges for ISP's, and legitimate marketers today. A recent study by the Anti-Phishing Working Group stated that 1,125 new phishing attacks were reported to the APWG in April 2004, a 180% increase over the previous month. According to the APWG attacks have been growing at 110% per month over the past 6 months.

Sending Email Authentication and verification technologies like Sender-ID ensure accountability by requiring senders to publish their Domain Name System (DNS) records to disclose who they are. If the DNS record of the actual sending server does not match up with the displayed sender, the mail is considered fraudulent and may be filtered or blocked by an ISP. "ISP's have a huge challenge in separating the good guys from the bad guys" said John Rizzi, President and CEO of e-Dialog. "Authentication systems will severely curtail the bad guys from hiding behind false identities and filling e-mail boxes with spam. We support the emerging industry standards being developed today."

Nyms not only combats spam, it is one more layer of protection against other email threats viruses, worms, spyware, adware, phishing scams, and more. Better than a spam filter, Nyms puts you in control of your incoming email because it uses disposable, alias addresses. When your Nyms email aliases are shared with spammers, you can simply disable that Nyms alias and stop the spam from flooding your real inbox. spam filter to pinpoint where unsolicited messages are coming from and kill spam at its source.

Reading Email "We commend e-Dialog for helping to support the SPF protocol by publishing the DNS records of their servers" said Carl Hutzler, Director, AntiSpam Operations, AOL. "Our hope is that all responsible mailers will follow suit and help speed adoption of identity technologies like SPF."

Riverside, CA 92516 Do you send order confirmations Yes, all online orders will automatically receive an order confirmation within one hour. If you do not receive a confirmation, your order did not go through the order system, 9817 to place a phone order. Spam blockers and spam filters may force the order confirmation into your email spam folder.

Storing Email "Authenticating e-mail is a critical step towards eradicating spam" said Trevor Hughes, Executive Director of the NAI E-mail Service Provider Coalition. "e-Dialog should be applauded for leading the move towards greater accountability in e-mail."

opportunity to give you a reply. At the end of your messages you might want to ask the recipient to send you a return email just saying "got it". We all agree that spam is a very serious problem. These days, many email providers and ISPs have appointed themselves to be the "information police" and are employing various schemes to try to recognize and block messages that constitute spam. Unfortunately, these mail filtering or blocking techniques are

Email Software About e-Dialog

There are some things that you can do to make your online experience a little bit easier. There are some ways to keep spam from ruining your day. Spam filters are one of those things. Spam filters are an extremely successful way of managing or stopping unwanted emails, but occasionally they can work too well. While they can act very vigorously to keep your inbox from receiving spam, they can also prevent you from getting many of your wanted emails as well.

Antispam Software E-Dialog is the innovator in precision e-mail marketing services and technology that help companies establish powerful, two-way relationships with their customers and prospects. From offices in Lexington, Massachusetts, Los Angeles and London, e-Dialog's team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, and data analysis. The company's precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class e-Dialog clients. Investors include Flagship Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.e-dialog.com .

. When you sign up, your activation code is emailed to the email address you specified. You will be asked for the activation code the first time you log in. 11 digits. Please ensure that our support email address (support@primepoker.com) mail contacts. This reduces the risk of emails from us being stopped by your spam filter.

Fight Spam About the E-mail Service Provider Coalition:

Stoping Spam The E-mail Service Provider Coalition (ESPC) was formed in November 2002 to fight spam while protecting the delivery of legitimate e-mail. The ESPC is comprised of 48 members including e-Dialog. The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards. Its flagship initiative, Project Lumos, is an industry-authored solution to the spam problem. For more information on ESPC, please visit www.espcoalition.org.

Block Spam Contacts

Spam Emails
e-Dialog
Rick Buck, 781-372-3317

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